Drop It Like It's Hot hitmaker Snoop Dogg has announced the launch of his new premium coffee brand, INDOxyz, which sources coffee beans from the Indonesian island of Sumatra.

The American rapper commented 'My relationship with coffee goes way back. The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Today marks the launch of a new company I created along with my partner Michael, who introduced me to the best tasting Indonesian coffee. All it took was one sip and Snoop was hooked'.